WORTH NOTING...
Great Reads
TIPPING POINT by Malcolm Gladwell
Gladwell presents a brilliant analysis of how ideas spread through culture. This book was eye opening as to the "mechanisms" of social dynamics and challenging to consider how to push organizations toward the tipping point. [discover more]
THE EXPERIENCE ECONOMY by Pine & Gilmore
A major influence on my understanding of the power of experience, Pine and Gilmore encourage producers / providers to engage comsumers on an entirely new (and higher!) level. [discover more]
VIRAL MARKETING (ebook) by David Meerman Scott
Here is an entertaining and enlightening ebook that suggests highly innovative ways to spread your word. Every provider / producer must consider how to incorporate viral marketing in their promotional arsenal. [discover more]
NAKED ECONOMICS by Charles Wheelan
Economic science is at once horribly esoteric and immanently relevant to our daily lives. (Does anyone remember 2008/2009?) Wheelan does a remarkable job laying out the dynamics of economic principles without burying the reader in statistics - his illustrations are compelling and memorable. I bought copies of the book for each of my four sons and paid them each $50 to read it. A good investment! [discover more]
