the power of EXPERIENCE
Experiences create connections between people – both participants and providers.
attend a museum or take an art class
read Michener’s South Pacific or participate in a Hawaiian luau
order a steak at Texas Roadhouse or spend a week on a working ranch
In the examples above, the goods and services first mentioned can satisfy, but they don’t elevate the consumer. Experiences truly engage the participant, no longer just a consumer, on levels that goods and services can’t touch. The result is impact, not just satisfaction.
Experiences that impact the participant attain greater organizational objectives:
• experiences that distinguish providers above their competition
• greater word-of-mouth advertising / promotion, return customers
• mutually beneficial corporate partnerships
• increased awareness / appreciation of new cultures
Accomplishing these objectives leads to a very important outcome:
Increased revenue for experience providers and allied organizations / stake-holders.
Deliver the Experience
